After meeting with the founders, Muhannad Shulleh and AlBaraa Shulleh, exploring the companies projects and the founders vision, we applied PR Lines model’s metric to measure the company and brand’s status in the 5 lines:

When we discussed the metric’s results we proposed that the company needs to start from strategic planning, crafting a new vision for the future phase, then working on the brand and positioning, building the website and profiles to have the right content for the right audiences, inside and outside the company.

After agreeing on those terms, we started our work in close collaboration with all stakeholders, as it is essential in our working methods, using the state-of-the-art, value-proven tools in planning and management to reach the desired results and exceed client’s expectations.