Digital product management is the process of overseeing the development, launch, and improvement of digital products such as software, mobile applications, or online services. This process includes defining product features, setting priorities, and coordinating with operational teams to ensure successful implementation. Product managers analyze market trends, customer feedback, and data to make informed decisions and continuously improve product performance. They play a critical role in aligning business goals with users’ needs, which ultimately drives the success of digital products in the marketplace.