The ideal digital business interacts seamlessly with the customer to the point where the interaction itself is invisible. Simplicity and ease of customer experience distinguishes leading digital companies from traditional companies. Central to digital transformation is understanding the business opportunity in the context of the relationship between business, customer and market, as the need to explore, understand and build digital capabilities is greater than it has been in a generation. So at its core this course offers a solid introduction to digital and transformation frameworks, exploring, understanding and visualizing the impact of emerging technologies and delivery mechanisms and the impact of fintechs on the status quo of traditional business models within financial services.