Business has evolved with the amazing development of technology and the media and has become complex, and the rules for entering the markets have changed, and the competition has become fierce, In order to control the business, it is necessary to develop the skills of business managers and leaders in any organization and support them with the tools and mechanisms of the new business environment. Social media platforms have also become a part of all our life facilities, and with the rapid and successive updates of these platforms in response to the growing requirements, the issue of publishing through them has become more complex and its trends have evolved, and its tools have evolved to move to multiple stages from publishing to influence.